Sturgis: Where Business, Community, and Adventure Come Together

Nestled in the foothills of the Black Hills, Sturgis is known worldwide for its legendary motorcycle rally. But ask anyone who calls it home, and they’ll tell you there’s so much more to this community than leather and chrome. With a welcoming atmosphere, strong sense of community, and a business-friendly environment, Sturgis is a place where families and entrepreneurs alike can thrive. 

While the rally draws thousands of visitors each summer, Sturgis is a year-round destination for those seeking balance, opportunity, and an active lifestyle. Outdoor enthusiasts love having more than 50 miles of trails right outside their doors, offering hiking, biking, and UTV adventures set against the backdrop of the Black Hills. “Here in Sturgis, I can just hop on my bike or start hiking from my house, and within a mile I’m on a trail,” said Aaron Jordan, City Administrator. Residents often describe the area’s natural beauty as a big part of why they choose to live and work here. 

The city’s strategic location along the I-90 corridor makes it a natural hub for business and connection. “All corridors lead through Sturgis when you come into the Black Hills,” noted Mark Schmidt, President of Monument Health Sturgis. That accessibility gives residents and businesses alike the perfect blend of small-town living and regional opportunity. 

Sturgis also stands out for its welcoming business climate and collaborative community spirit. “Our business climate is great,” said Amanda Anglin, Executive Director of the Sturgis Economic Development Corporation. “Our business owners really support each other. They advocate for each other, and we have a great atmosphere here with our businesses and community members.” That sense of partnership is reflected in Sturgis’s thriving industrial park, year-round retail offerings, and active community events that keep the economy and the social fabric vibrant. 

Beyond its economic strengths, Sturgis offers exceptional healthcare through Monument Health Sturgis, providing high-quality care close to home. Residents appreciate having access to excellent medical services, ensuring that families and businesses alike can feel confident about their health and well-being. 

Housing development remains a top priority in Sturgis, with local leaders and developers working together to expand options for families, seniors, and the growing workforce. New residential projects are helping meet the demand for single-family and multi-family housing, ensuring Sturgis continues to be a great place to live for everyone. 

Community pride runs deep. “We take care of each other, we look out for each other, and we stand tall on that,” said Richelle Bruch, Planning and Zoning Commissioner. “When someone new moves into our community—whether it’s a business, a family, or a single individual—we do everything we can to make them feel at home.”  

Veronica Grosek, Executive Director of the Sturgis Area Chamber of Commerce and Visitors Bureau, echoed that sentiment: “We’re a tight-knit community. We really support our own businesses and organizations, and we’re always working together to make Sturgis the best it can be.” 

Sturgis is the kind of place where neighbors support neighbors, where business leaders work together, and where new ideas find room to grow. From its vibrant downtown and strong schools to its welcoming business climate, high-quality healthcare, and abundant outdoor recreation, Sturgis is a community where you can put down roots, build your future, and truly feel at home.