“We were looking for a gun-friendly and business-friendly state,” said Liene Coleman, owner. “South Dakota was definitely one of the top states there is.”
“It was definitely a teamwork between GOED and Elevate Rapid City,” added Dustin Coleman, describing the guidance on workforce, facilities, and community connections.
Meet Dustin and Liene Coleman, Owners of Cole-TAC
Cole-TAC:
Precision Built in Rapid CityFor Dustin and Liene Coleman, growth meant finding a place that matched both their mission and their mindset. After evaluating their options, the husband-and-wife team chose to relocate Cole-TAC from New Hampshire to Rapid City, South Dakota — a move rooted in long-term opportunity.
From their Rapid City shop, Cole-TAC manufactures hunting, shooting, and tactical gear trusted by customers nationwide and internationally. Their products — from suppressor covers and long-range shooting support bags to ammo storage and specialized tactical equipment — serve competitive shooters, outdoor enthusiasts, law enforcement, and members of the military.
“Every stitch counts.” It’s more than a tagline — it’s their standard. Cole-TAC sources high-quality U.S. materials and refines designs through constant feedback from professionals in the field. “We’ve got our team to really make sure that everything that leaves the shop, they’re proud of it.”
That commitment to quality carries weight. When products may be used in demanding or high-stakes environments, precision matters. By manufacturing in-house and maintaining strict quality control, Cole-TAC strengthens a secure, American-made supply chain that supports those who protect and serve.
The decision to move was intentional.
For GOED, that partnership is about more than site selection.
“Really, it was about building a friendship and building that trust,” said Hannah Sage with the Governor’s Office of Economic Development. “They weren’t just relocating a company — they were moving their entire family. That matters. In South Dakota, we care about the people behind the business just as much as the numbers.”
That people-first approach shaped the relocation. The move included their four children, pets, and what they affectionately call their “farm.” Ensuring the right community and quality of life mattered just as much as securing the right building.
The results have been significant. “Our shop, our team is bigger than it has ever been,” Liene said. The building they expected would last ten years required expansion in just two. “We made it two before we had to add on and more than double it.”
Today, sewing machines buzz and production continues to scale — building products that support recreation, competition, and national security missions alike.
In Rapid City, Dustin and Liene have found room to grow a world-class business while building a life that reflects their values.
South Dakota is Open for Opportunity.
