Precision ag has existed in some form or fashion since the beginning of agriculture. The industry today utilizes GPS technologies and a variety of computerized monitoring and application equipment to provide real-time data that can help ag producers respond quickly and precisely to conditions that impact output. These technologies are relatively young and have only been utilized in agriculture for the last 25-30 years, but they are making a big impact on increasing yields each year.
Worldwide, precision ag is a booming industry with approximately $4 billion spent on equipment in 2018. The industry is positioned for growth as only 20-30% of precision ag technologies are currently being utilized. Among farmers who have adopted precision ag tech, an estimated 65% are not using the technologies to their full potential.
Given those circumstances, there is significant opportunity for the industry to expand as well as strong demand for individuals to work in precision ag.