South Dakota Works
Work hard. Play hard. That’s Brock Hutchinson’s motto in life. And after founding two successful businesses, this North Sioux City entrepreneur realized it’s also a model for success.
In 2006, Brock Hutchinson left the banking world to begin a new business venture. “Pretty quickly I learned there wasn’t any ‘secret sauce’ when it comes to making stainless steel tumblers. I ended up reaching out to some companies overseas and getting samples that were a really good quality.”
The main goal at Big Frig is to create premium product with tumblers and coolers at an affordable price. “Yet we want our customers to feel like they are part of the family. We want to build relationships. Whether you are buying 1 cooler or 1,000. We aren’t into high volume and very little customer interaction. We base our business on relationships and we want our customers to feel like they are part of the family,” Hutchinson said.
Today, Hutchinson’s two companies employ 19 full time and 5 part-time employees, including some of his own family. And Hutchinson still incorporates his “work hard, play hard” motto into the workplace.
“I really stress the fact that I want everyone to have fun and enjoy coming to work, yet make sure they get their work done. Maybe we don’t always follow the textbook as to how it should be, but that’s what I really strive for here. To have an environment where you get out of bed and you’re excited to go to work,” Hutchinson said.