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From Startup to Success: How MarketBeat is Empowering Investors in Sioux Falls and Beyond

In the heart of downtown Sioux Falls, MarketBeat has evolved from a small startup into the largest financial media company in the Dakotas. MarketBeat provides essential stock market data and research tools, helping individual investors understand market trends and how they can affect their portfolios.  

“MarketBeat started in college. I needed a way to generate income and starting a business in South Dakota was the best way to do that,” said founder Matt Paulson. This entrepreneurial spirit, combined with South Dakota’s businessfriendly environment, has fueled MarketBeat’s growth since 2010. With more than 4 million subscribers to its newsletter, MarketBeat has established a national footprint, with trusted content recognized by NASDAQ, MSN, and Entrepreneur.  

MarketBeat impacts the economy on multiple fronts. As a job creator, they attract and retain skilled professionals in Sioux Falls. Arin Gonseth, vice president of finance, noted: “South Dakota has a lot of advantages both from a business perspective and personal perspective for residents to have a career here.”  This supportive climate has allowed MarketBeat to thrive and contribute to regional growth. 

By supporting local startups and initiatives, MarketBeat fosters a culture of entrepreneurship and innovation in Sioux Falls. MarketBeat is also committed to the community, evident in its support for local nonprofits and encouragement of employee involvement in charitable initiatives.  

Paulson emphasized the unique qualities of the local workforce: “What I love about building a business in South Dakota is that the people are fantastic and have a strong work ethic. They actually care about the business, and they really want to do their best.” 

“South Dakota is a great place to live, work, and play. There’s something for everyone here,” Paulson said. “There’s a great business climate, and it’s a great place to raise a family.” 

MarketBeat’s journey exemplifies the potential for tech companies to thrive in South Dakota.  

South Dakota Governor’s Office of Economic Development

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